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- Why Social Media
- Facebook:
- Facebook engagement model
- Facebook Business page types
- Optimizing business page – checklist
- How to get organic page likes
- Setting up pixel – base and event specific
- Setting up offline audience
- Facebook ad campaigns – planning and execution
- Instagram:
- Decoding Instagram algorithm
- How to get organic results
- How to generate and use Hashtags
- LinkedIn
- Optimizing LinkedIn profile
- Decoding profile algorithm
- Steps to create awesome master profile
- Business page for marketing
- LinkedIn Ads planning and execution
- Twitter profile optimization
- Types of tweets to get organic result
- List creation and leveraging content
- Moment creation and optimization
- Why Pinterest for marketing
- Strategy to create boards that attract followers
- How to get organic followers
- Understanding infographics
- YouTube:
- How to optimize YouTube channel
- Optimization of info cards and end screen
- YouTube audience behavior
- Algorithm factors correlating with YouTube search ranking
- Competitor analysis tools
- Tags and optimization tools
- Snapchat:
- Type of content on Snapchat
- Use of Features in Marketing
- How to increase followers?
- Location Map for Business
- ghostcodes – Follower’s purpose
- Snapchat Ads – Instant & Advance
- Geo Filter & Moment Filter
- Must to-do list for business on Snapchat
