Master Search Marketing
Learn advanced SEO and Google Ads with a practical classroom training
Know Training Modules

Become Expert Of SEO & Google Ad Campaigns
With Our Classroom Program


Strategic & Actionable Training Module Content

Module 1

  • What is Digital Marketing
  • Why Digital Marketing
  • Traditional v/s Digital Marketing
  • What is Marketing
  • Marketing process
  • Values and Satisfaction in service industry
  • Selling v/s Marketing
  • Media selection
  • Strategic implementation of Marketing Mix and PLC
  • Types of consumer market customers and their buying decision process
  • Organizational buying decision process
  • How to define annual marketing budget
  • Bases for Segmentation
  • Targeting and Positioning
  • Positioning errors
  • Gap model
  • Dimensions to create a brand

Module 2

  • How to build an effective website
  • Steps to build a marketing-oriented website
  • How to choose website development company
  • Types of website
  • Client-server architecture
  • Basic terminologies of networking
  • Network protocols
  • How to select domain name
  • Domain name reselling
  • Types of server web space
  • Cpanel operation and file management
  • What is HTML and its editors
  • HTML structure
  • HTML tags and attributes
  • Understanding CSS

Module 3

  • What is online search
  • What is engine
  • What is optimization
  • What is Search engine
  • History of Search Engine
  • History of core Google updates
  • Segmentation based on search behaviour
  • What is SEO
  • Understanding WWW
  • How search engine works (context of Google)
  • Understanding web crawlers and its activity
  • Search process
  • Keywords – Lifecycle, Types, Classification
  • Sources of keywords
  • LSI keywords
  • BERT and SMITH updates
  • Types of SEO
  • Top black hat and white hat SEO techniques
  • On-page SEO techniques
  • Off-page SEO techniques
  • Sitemap
  • Robot exclusion standard
  • Redirection of pages
  • Open Graph Protocol
  • Setting up different types of schema
  • Understanding Accelerated Mobile Pages
  • SEO of WordPress website
  • Google Analytics
  • Google Search Console
  • Google My Business
  • Bing places
  • Yoast Configuration
  • RankMath Configuration
  • Post and Page optimization
  • Permalink optimization
  • Media optimization

Module 4

  • What is Search Engine Marketing
  • Strategy and Search marketing
  • Types of ads
  • When to run ad campaigns
  • 5 pillars of Google ads success
  • Ad Rank
  • Ad Rank Thresholds
  • Quality score
  • Understanding search ads
  • ‘Campaigns’ in Google ads
  • ‘Ad groups’ in Google ads
  • Google ads goals
  • Campaign types
  • How to optimize and run ad campaigns: search, display, shopping, video, smart, discovery, app promotion, local store visits and promotions
  • Conversion setting
  • Creating remarketing list
  • How to run dynamic display ad campaign
  • Setting up Google Merchant Centre
  • Keyword planner to forecast keywords
  • Reports in Google Ads

For Whom This Course is Designed?



 IT and Management students.

Entrepreneurs/ Business owners

Business owners who wants to get maximum conversions with minimum ad budget on search engine.


Sales and Marketing professionals who loves challenges.


Those who are looking to work independently with performance-based marketing service.


Why to learn Search Marketing?

There are thousands of jobs available for SEO and Search Engine Marketing in India and very few takers are there. There is a huge demand and supply gap. As a business owner, you can save spending money on traditional media ads.

Become expert of organic and paid marketing on search engine
Leverage power of Google for professional growth
work as a performance marketer
Become master of App marketing and YouTube marketing

Why Only iVIPANAN?


iVIPANAN is ROI driven digital marketing agency. We have helped many businesses grow with our SEO and SEM services. Learn the art of search marketing directly from the practitioners of Search Engine Optimization and Google Ads.

Advance Search Engine Optimization

Optimization of website with latest Google algorithm

Live Ad campaigns for practice

Learn making strategy board

SEO audit and reporting & tools

WordPress SEO on Yoast and Rankmath

Learn Google Page Experience

Become master of Google Analytics

Learn Google Page Experience

Still Want to Know More About Us?

Read what our past students have to say after completing our Digital marketing course.


What our Past Students Said


Learn Master Search Marketing