Content Marketing
- What is inbound marketing
- Inbound methodology
- What is content
- 6WH model of content marketing
- Identifying Buyers persona
- Understanding Buying cycle
- What is blog
- Blog structure
- How to write a successful blog
- How to optimize blog for SEO
- What is case study
- Steps to write a case study
- How to execute case study on website
- Why Email
- How to get Email IDs
- Steps to start Email marketing
- Email dripping model
