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- What is Digital Marketing
- Why Digital Marketing
- Traditional v/s Digital Marketing
- What is Marketing
- Marketing process
- Values and Satisfaction in service industry
- Selling v/s Marketing
- Media selection
- Strategic implementation of Marketing Mix and PLC
- Types of consumer market customers and their buying decision process
- Organizational buying decision process
- How to define annual marketing budget
- Bases for Segmentation
- Targeting and Positioning
- Positioning errors
- Gap model
- Dimensions to create a brand
