Search Engine Marketing (SEM)

What is Search Engine Marketing Strategy and Search marketing Types of ads When to run ad campaigns 5 pillars of Google ads success Ad Rank Ad Rank Thresholds Quality score Understanding search ads ‘Campaigns’ in Google ads ‘Ad groups’ in…

Search Engine Optimization (SEO)

What is online search What is engine What is optimization What is Search engine History of Search Engine History of core Google updates Segmentation based on search behaviour What is SEO Understanding WWW How search engine works (context of Google)…

Basics of Website, Server & HTML

How to build an effective website Steps to build a marketing-oriented website How to choose website development company Types of website Client-server architecture Basic terminologies of networking Network protocols How to select domain name Domain name reselling Types of server…